Games and Brand Extension – Do They Click?

For this article I wanted to look into the way that traditional games and gaming elements have been used to enter the mainstream space from a business standpoint to either incentivise consumers or engage them on a different level.

Games are primarily an entertainment medium, but that hasn’t stopped companies from having games developed to reach a different demographic than perhaps represents their core market. An ad campaign may run for 2 weeks, 4 weeks or 2 months but branding within a game can have a much longer shelf life. The most common example of brand extension within the gaming arena focuses on movie tie-ins. Many Disney/Pixar films release a game based on the film around the same date. It helps consumers engage with the film on a deeper level and get to know the characters and brand better making it ultimately more likely that additional purchases of merchandise or DVDs are made. The main issue with game tie-ins however is often they are rushed to coincide with the film release and most end up being fairly average titles. The sheer fact that the majority are aimed at a very young audience means though that children tend not to worry too much about this and just enjoy controlling the characters.

Looking at something completely different from an engagement aspect. Papa John’s pizza in the UK released a mobile gaming app which had you deal with pizza orders and create pizzas as perfectly and speedily as possible. App was priced at 69p with the hook being if you reached a certain score then you could earn a free pizza. It was a well made game and was quite a fun stand alone game as well as being challenging in the later levels. The only disappointing part was upon reaching your free pizza it was for collection only which limited me somewhat but was still a good prize.

Weight Watchers UK campaign last year focused on treating weight loss like a game thanks to the point system that was in use. It was an interesting take on things but it wasn’t continued for the 2013 marketing campaign. Arguably, despite the fresh take on losing weight, it didn’t engage the largely female audience of its membership base as even now, females are still in the minority when it comes to enjoying games. It perhaps didn’t resonate as strongly as it should have.

When there is a natural gaming tie-in that fits organically such as in Wreck-It-Ralph you get the best of both worlds – a good film and a very relevant game. You even have in-game advertising which can be seen in many of the Need For Speed series of games. Rockstar also create such believable worlds with their Grand Theft Auto series that there are teams dedicated to creating fictional brands within this universe – they actually extend their own brands within the games and also into the real world. Rusty Brown Ring Donuts is one that always springs to mind.

I’d be interested to hear any other examples you may have experienced perhaps in countries other than the UK.

Playing Deer Hunting Games To Keep You in the Sport During the Off-Season

If you’re avid deer hunter and you’re into video games, deer hunting games could be a fun source of entertainment during the off season. Or if you’re not able to go hunting for real due to time constraints or any other number of reasons, going virtual hunting may get you through the season with at least some of the virtual challenge of the sport.

With the technological advancements of the 21st century, you can find some very challenging and realistic types of games that you can play right in the comfort of your home on your Wii or Xbox or any other video game system. Or you can find some interactive online settings where you can challenge other online hunters to simulation games.

Whichever format you choose, there are a variety of deer hunting games depending on what level of challenge you want and how realistic you want it to feel. And most of these virtual reality games come with a range of themes as well, like different settings for the hunt or different types of weapons depending on the season.

For instance, you may pick a forest environment theme or a guided hunt theme, and then choose the deer hunting season where you’re using either a muzzle-loader or flintlock, bow, rifle or shotgun.

Some of these games may have a theme where you’re only allowed to shoot certain types of deer, for instance, buck season or doe season. Or maybe your challenge is to get a buck with a specific amount of points or you have to bring home a button buck. And the game will be made so realistic that you’ll feel like you’re actually out there hunting, trying to find just that particular type of deer.

Some deer hunting games may even include challenges like coming up on the occasion wild and dangerous animals that you have to avoid while on your hunt, like bear, snakes and other wild creatures that will really test your quick thinking and fast acting skills to keep your virtual hunter alive as well as add to the excitement of the game.

There are also some games that have additional features to give you some realistic challenges in a variety of outdoor hunting and fishing sports that virtually put you in real-life scenarios where you’ll hunt some pretty realistic animals programmed with advanced artificial intelligence.

Whatever format or level of challenge you decide on, there are a lot of deer hunting games to choose from. Ask your friends for their opinions or read the online reviews before deciding. Or pick up a couple so you have a nice variety to keep you busy during the off-season.

Looking For Free Online Games?

If you are gaming buff, then it probably does not get better than to play online free games, because there are literally so many of them to choose from. All you basically need is an internet connection that you can use and if you have the advantage of that in your home itself, then you can choose and play whichever game you want to from a huge list of them. These free online gaming websites offer a huge variety of games, from action and shooting games to adventure games and Classic Games, there is no doubt that you will find the exact game that you are looking for.

You can also choose from the Top 10 Games of the website, these are usually the games that are most played on the site which might the first ones that you would like to give a try as they might be the best on the website. However, Online Flash Games come in all kinds and you will be spoilt for choice, whether it is finding the right kind of kids games for your child for their entertainment or Platform Games for you and your family, you can choose from whatever you want and search for as many others that you want.

The biggest advantage of these online games is that most of the websites offer these games for free which means that you can literally choose between hundreds of different games but not have to pay for any of them even if you want to try out all of them. Whether you just want to while your time away with these games or you are really engrossed in them, there is no reason why anybody who likes gaming might not likes these online free games. In fact some of the most popular flash games are the puzzle and board games that you can play along with the rest of your family as well, however if you are an adventurer at heart you might want to try out the great number of racing games and Sports Games that can also be played on the websites.

All you have to do now is to find an online website that will be able to offer you so many of these games or even more with lots of choices and all for free. There are many such websites, however you might want to take a recommendation for such a website so that you can be more or less sure about what kind of and quality of free online games to expect. So, while you are online take a quick search or take some advice and try out one of the websites that offer free online games and you might find that you have access to all those games that you have wanted to play.

Forget about storing games or wasting money on buying games ever again when you can depend on playing games for free simply on the internet. Try it right now and have fun.