Digital Marketing and Its Impact on Small Time Game and Mobile Application Developers

Stephen DiMarco has hit a very valid point in his post about how online marketing needs to start to assess some of the more qualitative side of marketing in terms of a brand rather than just Google Analytics or PPC, etc. In a world that’s primarily driven by unique page views, PPC campaign numbers, CTR rates, and other hard facts, it’s an interesting thought. As a gaming company, we offer post-marketing services which includes this marketing and it’s driven by numbers. We’ve yet to see how this affects us a brand, and Stephen’s got us thinking.

There are a whole slew of developers that are online at the App Store, but there’s an inherent problem with trusting a single developer. Many developers have delivered a product that’s a stand-alone app that is basically a flash-in-the-pan while others have consistently turned out mediocre but reliable apps. Who do you trust; the company that turns out one stellar app after a long hiatus or a developer that just needs some new direction or energy in their creative processes? There’s no real concept of a brand, there’s no Unilever or P&G for the App Store and therein lies the problem for marketers for iPhone development.

Although many people would argue that apps are products that have a repeat purchase cycle, etc, there’s yet to be a single developer that’s built a very successful brand using just their apps. People view apps like a utility and look to promote them as such. Very rarely does anyone ever hear about the developer but rather the app itself. This is a problem in an industry where the first firm to truly brand itself will gain a massive first-mover advantage. Indeed it will be difficult, but if a firm is able to do so, they’d easily take over the App Store.

The problem, to a certain extent, lies in the tools that are geared towards quantitative metrics rather than qualitative metrics. For example, Twitter following dictates whether you are a thought leader or follower, a PPC campaign shows how well SEO or ad placement is working. Yes, they do provide numbers which can help translate into potential leads, but there’s no concept of a brand.

Resultantly, firms are looking to use their marketing dollars to build a brand. For us, as game developers, there’s an added challenge. Although it may be easy to build one stellar app and continue to tweak it over time, such an effort doesn’t build a brand in the long run. At this point, firms need to realize how their marketing channels are being used besides the metrics they provide. Do you use your Twitter account to talk with customers? What type of a Twitter following do you have? Does your website show how committed you are to your vision? These questions begin to emphasize how qualitative metrics become important. It’s great having numbers, but as companies grow there’s a need to build a relationship with customers outside of the traditional client-vendor concept.

For example, in the case of gaming studios, a loyal group of customers translates into many benefits. Beta testers are easily found from your Twitter following or customers that have written great reviews for your titles. Ultimately these are the people that will promote you for free. They don’t show up in the metrics, you find them by talking to them. This is a brand building activity that many firms ignore. Again, for small startups it’s difficult to find the right people, but most of the time they’re hiding right under your radar. Yet many firms ignore the potential of these testers and continue to push out apps without sufficient testing. There’s no reason when there’s a small group of dedicated followers that you need to deliver a game without proper testing. These people will be the life line for your game as you need the critical honest feedback about gameplay, controls, graphics, user interfaces, etc. Without these people, you’d never get the proper feedback which helps develop a truly outstanding title.

Nonetheless, many firms do use these techniques but need to realize that there’s a brand to be built using these types of activities. Reward your beta-testers with promo codes for free games so that they spread the word about you, their recommendation to other gamers will go a long way in making your company stand out amongst the army of developers on the App Store. As mentioned by Stephen, there’s a need to change from the quantitative towards the qualitative side of marketing to build brands similar to IBM, Apple, or Microsoft for app development companies. Firms need to get away from the purely numerical side of marketing and start to see where they want to be in 10 years time.

Free Online Games – Wonderful and Famous

With the development in the field of online games, the competition in this business also increased. In order to survive in this domain of excellence, people had to make some of the online games free to play on the Internet. These games are free and very famous among teenagers, as well as adults.

According to a survey which was conducted a year ago, more than 60% of the populations which are involved in this domain are under the age of 22 years. Out of these people, around 80% are involved in playing games on the computer. The creators of such entertainment earn money by the advertisements which are posted on their sites by the sponsors. In this format of game, the player has his/her choice of playing the game, with respect to the timing of the play.

This format that involves games which are very simple to play, but there are some games which can test the brain of the gamer. Sudoku is one of the free games which are very complex in its play although the rules of the game are very simple. Arcade games are very simple to play and are in the domain of free online entertainment. There are some multiplayer games which are also present in this domain.

Such multiplayer entertainment requires some kind of interaction between the gamers which are playing the game, so for such purpose chat domains have been created in these domains so that gamers may communicate with each other easily. With the advancement in this technology, the future of such free online games seems to be bright.

The interests of such entertainment in that gamers have been increasing and would continue in the same way in the near future. Free online games can be found everywhere on the Internet and such games are increasing just because of the wonderful feedback which they are receiving from the people all over the world.

Download iPhone Extras and Apps For Your Apple iPhone 3G

Everyone likes to be unique not only in their personalities, but in their possessions as well. When it comes to buying gadgets like the Apple iPhone they are all pretty much the same. What is different though is all the apple extras that can be added to it so you can personalize it. It then becomes unique because you have added your personal touch.

One favorite apple extra are the numerous wallpapers that you can choose from. You can just about get any design or theme that you can possibly think of. Of course there is a trend that is followed here as well. The most popular current wallpapers are those of famous people, closely followed by sports logos.

The iPhones are not a cheap item and you want to preserve its finish as much as possible. Being as they are small, they are handled constantly and then put in a pocket or purse when not in use. Within a short time they become scratched. You can buy protectors which are called skins. These are like a very thin cover that protects the back of the iPhone. Apple extras like this really help to preserve the item.

They are really nice because of the large color selections that are available. You can even get them to coordinate with your wallpaper. They vary in prices, but sometimes you can find some great deals. Often people like to have several that they can choose from. In fact some people will match them to their clothing. These have become so popular that the iPhones almost look bare without them.

At one time when people used to be waiting for a bus, a bus stand they would read the local paper to pass the time. Now everyone is playing games on their iPhones with the new apple extras. The days of computer games just being for kids are long gone. Adults enjoy this category just as much as the kids do. This can be confirmed by the number of games that on the market geared towards the older teens and adults.

Its no wonder that many schools won’t allow the iPhones in the classroom. Its too difficult to keep the kids away from the games, and their minds on their studies.

When talking about all the exciting extras for the iPhone the applications cannot be left out. Not everyone has the same requirements and that’s where these innovative applications become a real benefit. There are individuals who deal a great deal on eBay for example.

They perhaps are involved in some of the auctions there and like to track them. This is simply done with the iPhone software for eBay which is available. A real bonus is you can some free applications. There is probably something there that everyone can use.

However, the real gems are paid applications and extras. Not the “free stuff” you can find out there. You can visit iPhone sites to purchase these applications and extras