Games and Brand Extension – Do They Click?

For this article I wanted to look into the way that traditional games and gaming elements have been used to enter the mainstream space from a business standpoint to either incentivise consumers or engage them on a different level.

Games are primarily an entertainment medium, but that hasn’t stopped companies from having games developed to reach a different demographic than perhaps represents their core market. An ad campaign may run for 2 weeks, 4 weeks or 2 months but branding within a game can have a much longer shelf life. The most common example of brand extension within the gaming arena focuses on movie tie-ins. Many Disney/Pixar films release a game based on the film around the same date. It helps consumers engage with the film on a deeper level and get to know the characters and brand better making it ultimately more likely that additional purchases of merchandise or DVDs are made. The main issue with game tie-ins however is often they are rushed to coincide with the film release and most end up being fairly average titles. The sheer fact that the majority are aimed at a very young audience means though that children tend not to worry too much about this and just enjoy controlling the characters.

Looking at something completely different from an engagement aspect. Papa John’s pizza in the UK released a mobile gaming app which had you deal with pizza orders and create pizzas as perfectly and speedily as possible. App was priced at 69p with the hook being if you reached a certain score then you could earn a free pizza. It was a well made game and was quite a fun stand alone game as well as being challenging in the later levels. The only disappointing part was upon reaching your free pizza it was for collection only which limited me somewhat but was still a good prize.

Weight Watchers UK campaign last year focused on treating weight loss like a game thanks to the point system that was in use. It was an interesting take on things but it wasn’t continued for the 2013 marketing campaign. Arguably, despite the fresh take on losing weight, it didn’t engage the largely female audience of its membership base as even now, females are still in the minority when it comes to enjoying games. It perhaps didn’t resonate as strongly as it should have.

When there is a natural gaming tie-in that fits organically such as in Wreck-It-Ralph you get the best of both worlds – a good film and a very relevant game. You even have in-game advertising which can be seen in many of the Need For Speed series of games. Rockstar also create such believable worlds with their Grand Theft Auto series that there are teams dedicated to creating fictional brands within this universe – they actually extend their own brands within the games and also into the real world. Rusty Brown Ring Donuts is one that always springs to mind.

I’d be interested to hear any other examples you may have experienced perhaps in countries other than the UK.

Download Mobile Game – Must Have Free Download Games

When you are looking for a mobile game download, you are going to find that for every true gem on the market, there will be a sea of titles that quickly end up erased off your device. While you sometimes get lucky and the mistake is only a free mobile game, there are some paid downloads that should have spent more time in the development stages. On this list, you will find the best mobile games that are currently available

Any best of list is going to be subjective and you should take this into account. Additionally, gamers who are used to playing on powerful computers and consoles need to take into account that mobile devices are designed for small screens, on systems that have minimum resources and while a title might have been the best browser game of the year on numerous websites, the mobile browser game may have delivered a different experience. This list is presented in no particular order.

Angry Birds: Star Wars

While Rovio released their space browser game earlier in the year, the physics of that game combined with the Star Wars theme made this undeniably an exciting title.

Not only do you have the characters from the popular sci-fi franchise, but you add in the same birds from Rovio’s line of products. The difference is that each character, including the red bird, has been given unique moves that are in line with the characters from the films.

This helped to make this title, fresh and allows it to stand out in a sea of endless clones, while fighting back against a franchise that was starting to become long in the tooth.

Angry Birds: Star Wars is available as a free mobile game or paid download.

Heroes of Order and Chaos

This real time strategy game that is played over a network offers the unique RPG browser game experience players are looking for. With a selection of free and paid character so choose from, there will be plenty to keep you busy. Just plan on devoting quite a bit of time to the game as players find standard quests will require about an hour of play time at a minimum to complete.

Heroes of Order and Chaos has successfully taken their traditional PC game and provided an authentic experience that allows those on the go to fully enjoy this new take as a handheld gaming venture.

Rayman Jungle Run

When you look at a list of free mobile game options, you will notice quite a few runner games in the list. But while there are hundreds of variations of these games to avoid, Rayman Jungle Run is different. While you still have the jumping, charging, sliding and side stepping of these games, you add in level progression and the ability to fly and punch in this game. As an added bonus, you do have the characters of the popular franchise to also enjoy. This allows for quite a bit of play and will be among the best options you will have for your mobile device.

While it doesn’t revolutionize the runner franchise and take it to new levels, it does add the familiar comfort of a popular gaming character to your devices on the go.

Arcane Legends

This is a game that you play with others in a mobile browser game style. Players will have the chance to complete coop tasks, while having the chance to add in pets that are designed to further improve the overall experience. Of course, many of these additional features do come with a price tag attached to them.

While many mobile games are lacking in terms of graphics, Arcane Legends offers bold graphics and an interesting storyline that has helped it to become a popular mobile game download. Best of all, this is a free mobile game that provides hours of replay value, something that is uncommon in many of the different android and iOS games you can find.

Bastion

Chances are you’ve seen Bastion in a number of its different variations. It’s been on the Xbox, been a download on the PC and for the Mac. But this RPG browser game has only become available for download to your device.

What keeps it among the best mobile games is that it maintains the quality artwork and a superior soundtrack, even as a phone based gaming option. In fact, users will find that the original narration and mood from the original version of this game can be found in the mobile version, which helps to make it one of the top choices you are going to find in a mobile title. If you need a solid and stunning gaming option for your device, you won’t want to miss out on Bastion.

Skylanders: Battlegrounds

If you have children around, then you have some idea what Skylanders are. These toys are a real world action figure that includes codes for their digital world where children can play with a Bluetooth device if they have the mobile starter pack. However, this can be a really expensive route to go.

During the game, you play as two Skylanders and you can switch through the different Skylanders you purchase in the store, or ones that can be won or bought within the game. Overall, the game isn’t a true challenge for adults, since it has mostly been designed to challenge children. Although, casual gamers should find that it still makes for an interesting gaming experience.

There is no denying that there is quite a list of options out there when you are looking at the various mobile game download options you have. No matter if the choices are free or paid, they will provide you with a gaming experience that you will be able to enjoy for quite a bit of time.

Mobile Games – An Easy Way to Get a Thrilling Experience

In the present times, mobile phones are not just a communicating tool but are three times more than that. The gadget has been solving the purpose of communication and now it has entered into the entertainment industry, giving each and every element of gaming to users so that they can easily get rid of boredom and stress. Entertainment is very necessary to vanish tensions and frustrations.

With the increasing popularity of such entertainment features in mobile gadgets, mobile phones has becomes more powerful. With the advancement of mobile gaming, the scope of fun and enjoyment also get increased up to a great extend. Games are the healthy activity that keeps mind active and fresh. Games also teach people about the gaming rules and various tact of gaming. However, games are all time fun activity that can be played at any point of time. Technology has taken a new turn in the field of entertainment industry, offering number of mobile games such as action, adventurous, puzzle and many more.

Internet is the best source of finding everything. One can search unlimited mobile games on Internet and download them at free of cost. A plenty of websites are offering free mobile games. Free services are one of the promotional activities that led to the popularity of products and services, even this strategy can generate more traffic on websites. That is why service providers offer games at free of cost to attract users. Mobile gaming has been facilitating people especially to children. These days, no one can even imagine their lives without such device that offers full fledged pleasure. The user can play games like wrestling, shooting, snake, Mario, ninja, etc. in order to get rid of boredom and dullness.

These days, people are playing games online too. Internet has been offering online games ranging from flash to Java ones and many more. Among mobile games variety, the popularity of flash games are gaining huge popularity. With the contribution of wonderful graphical effects including sparkling lighting, special sound effects etc. Moreover, the user can play online flash games at free of cost on many websites. Games bring the feeling of happiness to the gamers. With the ease of Internet, the user can easily search any game just by a click and thus enjoy playing online flash games. Flash games are the advanced games that run on only specially designed flash software. So give your excitement an easy access to online as well as mobile games to enjoy your day.