Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Trends Of Mobile Gaming

Anyone can play mobile games; it’s not an issue of age, gender, or geography (however, kids surely dominate in this area). Mobile games can be played anywhere, on tablets and smartphones; and the former are especially great for such pastime. Games top other mobile app categories in the stores, and receive new opportunities with every fresh platform version and sophisticated hardware. Sales of mobile devices go up, and the game industry is blooming, profitable and changing. Trends of mobile gaming come and go; and some hold position, because they simply work. And which mobile gaming trends and rules do we currently have at disposal?

Popular games can appear out of the blue. A catchy game with all the necessary ingredients can always become an instant hit; surely, with well-planned and well-implemented promotion behind its back. It can be simple, which is perfect for brief time-wasting. It can be innovative, which is perfect for experienced gamers; because nobody needs simple clones of popular games. But an idea can be taken to shape it into something unique; and it’s often better not to overcomplicate things – find a balance instead.

Freemium or one-time paid? There are various ways of gathering revenues; for each game you can choose a perfect one. In general, freemium model is more profitable potentially. You allow users to enjoy the experience of an ad-free game, then offer them in-app purchases to improve it (buying virtual goods and features). That’s really great for multiplayer games; this way has been feeding desktop online games for a long time. The second way often works as try-and-buy: users can try a free version of the game (usually ad-supported), then can purchase the ad-free and full-featured one. Works for ad-haters, of which there are many. Both of these models work, think which one’s better for the specificity of your game.

Tablet wins. Tablets are great not only at browsing through the Internet and some cloud-stored databases that you use in work. Tablets are great at gaming. You usually play smartphone games when you need to kill some short amount of time. But a richer experience can be provided by tablets, which allow to dive deeper into the environment. For numerous gamers that is a must. That’s why tablet users are more engaged, download more and pay more. You can’t carry game consoles everywhere. Perhaps you don’t carry a laptop everywhere either. Tablet is a perfect combination of mobility, screen size, work and entertainment. What’s more, tablets currently outship PCs, game consoles, and even laptops – they peak at popularity. What else is required to call it a winner?

Online + Multiplayer = Win. Obvious, isn’t it? The boom of multiplayer desktop games went mobile. Gamers gather together and compete with each other online; and that is sure to last. There is also such thing as cloud gaming, which is easily accessible for gamers, and cheaper as well. They can also gather gamers from different mobile platforms.

Augmented reality has so many areas of application – perhaps any industry can find a use of this technology, from health care to education; and mobile gaming is just one of them. Augmented reality perfectly suits here and offers a worthwhile playing experience to gamers. Anything that’s surrounding can become a part of the game environment; this can be successfully applied to numerous game concepts.

These tips might prove helpful to those who think over launching a mobile game project. You should also remember that people learn about new games mostly through recommendations of friends and acquaintances, who can easily advise something according to the person’s interest. Other spread ways include top lists in application stores and specialized websites. Take note of this before you plan promotion. May success be with you!

Top Smartphones and Apps of 2011 Holiday Season

When looking at what type of smartphone you should purchase, there seems to be so many options out there nowadays. Between the Android devices and the Apple devices, there are many choices tailored to your needs and willing to give you everything you could need in a phone and so much more. Gone are the days of just using it to talk. Now they are used to surf the internet, text and play games. For that reason, you have to look at specific types of smartphones but knowing the right ones can be somewhat difficult.

One option available is the Motorola DROID RAZR. Billing the phone as the thinnest smartphone around, it is both sleek and light which means it is easier to carry for you. Made of Kevlar, steel and aluminum it creates a phone that is a very good option after the original RAZR. This smartphone comes with the highly touted Android software and weights a little under 4.50 ounces. The physical size of the phone is 4.30 inches with a resolution of 540 x 960 pixels. Of the main features available you get a light sensor as well as a proximity sensor and scratch-resistant glass. One of the most important factors when one buys a smartphoneis battery life. The Motorola DROID RAZR offers an average of 12.50 hours of talk time and an amazing 204 hours of stand-by time. The camera features are also spectacular as you can take HD Video and the camera has 8 megapixels. Lastly, the system hardware comes in at 1024 MB of RAM with roughly 16 GB of built in memory. This phone should be available in the fourth quarter of 2011.

Another great option is the Galaxy Nexus. This is the first phone to run the newly created Android Ice Cream Sandwich, which is being sold as the version which puts an end to fragmentation. Powered by a 1.2 GHz dual-core TI OMAP 4460 processor, it clearly is one of the fastest phones available on the market today. The weight of the phones comes in at 4.76 ounces. The physical size of the phone is 4.65 inches which continues to be consistent with most of the Android devices with how light and small they are to carry. The phone also takes HD video with the camera offering 5 megapixels. The system memory comes with 1024 MB RAM and roughly 32 GB of built-in storage. This phone should be available in the fourth quarter of 2011.

Lastly, the third most popular smartphone of those released or to be released is the Apple release iPhone 4S. Many were disappointed that it came out as the iPhone 4S opposed to the iPhone 5 but it has not disappointed. It comes with a reworked iOS 5 and introduces a really cool new feature called Siri, which is a personal assistant for you to verbally communicate with for reminders and information. It comes with a 3.5″ screen with a resolution of 640 x 960 pixels; however the inside of the phone is a very powerful and impressive dual-core A5 processor. Coming in at a weight of a little under 5 ounces, it may be a little heavier than its Android counterparts but nothing that would deter the customer. It offers HD video capture and a camera with 8 megapixels. The system memory comes with 512 MB RAM with up to 65 GB of built-in storage.

One of the most appealing features of smartphones are the apps available for download. Some must have Android apps are Google Sky Map, which allows you to see the stars in the sky by pointing your phone to the sky, ASTRO file manager which allows you to manage files on your device and Seesmic which is one of the top Twitter apps available for any phone. For the iPhone, some of the tops apps available are Amazon, PayPal and who can go anywhere without their very own copy of Angry Birds, available on both Android and iPhone devices.