Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Free Mobile Games

After mobile phones hit the market, it wasn’t long before phones started to come equipped with games.

Among the famous mobile games available for free online are the following:

W Corporations: Easy to control, complete with game-save feature mobile; includes deadly weapons such as the uzi, mini gun, and rocket launcher. There are different types of enemies to defeat at certain levels. It has a complex plot, stunning graphics, and the use of cars is possible. W corporations’ game contains secret bonuses and comes with wav sound effects.

Karate Master: In this game you are Chen, the beginner in Martial Arts. Help him gain the desired black belt by earning the approval of the old master. Chen also has to earn the title “The Best Under the Sun” by winning all fights.

Conflict Global Storm: A game about global terrorism. Two men try to battle terrorists in techniques such as information retrieval, capture, rescue, and escort missions and sabotages that you have to play out. Conflict Global Storm is the third of its series.

FIFA 2005 Mobile Edition: In its newest isometric viewpoint, it allows the player to play realistically. Its features include action replays so you can review your best shots. The ability to pre-empt your opponent’s movements will give you a better shot at winning the game.

Colin McRae Rally 2005: Racing will never be the same once it hits your mobile phone. With its 3D graphics, you’ll definitely enjoy hours on your phone.

Mobile Instant Messaging: With the simultaneous connection to all selected systems, you can exchange messages with your friends through Yahoo, ICQ, AOL, MSN, and Jabber.

3D Pool: This 3D game will allow you to make your best shots. It will test your skills on strategy and will improve the way you take shots.

Jackpot: A casino game that gives you 100 dollars for play and an unlimited amount of cash in your pocket. A typical slots game. The goal is to get the most money. If you lose the money, you lose the game. Money is stored in the memory and can be checked in the menu.

Advantages of Playing Free Online Games Over Video Gaming Console

If you are in need of a breather after you have spent hours making some reports for office works, you can spend few minutes of your time playing free online games. You are sure to get the best fun and entertainment you deserve after a long day at work.

Adult and kids alike are hooked to playing online games because aside from the fact that it is free to play, these games can be fun and challenging at he same time as well, helping anyone pass time away without the boredom. But a lot of people believed that a great alternative to playing online games is to buy a gaming console they can play at home every time they want to. There are actually few notable advantages online games have that make it a much better option than buying gaming console.

With online free games, there is no start up costs required to enjoy gaming. From online flash games, kids can be occupied for hours without the need to spend anywhere close to the amount of money you would be spending if you would buy them a video game console. With online gaming, your kids can choose to play any of the Top 10 Games online ranging from sports, puzzle, decoration, adventure and many others. There are many free online gaming websites they can browse to access a wide range of games.

With the choices available on the internet, you can play them at any time you want; you will definitely find the exact game they want to play. As long as there is good internet connection, you will have an enjoyable and hassle free gaming.

If you could imagine the amount of money you would be spending on each of the individual games that you would have to purchase for the console, you would realize how much savings you can make. Not only that you also have to consider the space it needs. But with games you can play online for free; you need not to have a storage space since all you need is your computer where you can open any game that you want to play. It is definitely a real space saver and is perfect for you if you don’t have enough space in your home to begin with.

Free online flash games provide a wide selection of games that are not only meant for adult, but children as well. This means that you can choose the game for your child, one without any violence situation which is one of the issues when it comes to video game consoles. You will be confident that your children are having pure fun and entertainment.

There are so many cool and Top Games Online on the internet today that are suitable for any age. You can definitely find one that suits your mood, interest and age. From girl games to sports game, you won’t be experiencing any boredom even if you spend hours playing these games. Enjoy these games without spending a penny.