Trends Of Mobile Gaming

Anyone can play mobile games; it’s not an issue of age, gender, or geography (however, kids surely dominate in this area). Mobile games can be played anywhere, on tablets and smartphones; and the former are especially great for such pastime. Games top other mobile app categories in the stores, and receive new opportunities with every fresh platform version and sophisticated hardware. Sales of mobile devices go up, and the game industry is blooming, profitable and changing. Trends of mobile gaming come and go; and some hold position, because they simply work. And which mobile gaming trends and rules do we currently have at disposal?

Popular games can appear out of the blue. A catchy game with all the necessary ingredients can always become an instant hit; surely, with well-planned and well-implemented promotion behind its back. It can be simple, which is perfect for brief time-wasting. It can be innovative, which is perfect for experienced gamers; because nobody needs simple clones of popular games. But an idea can be taken to shape it into something unique; and it’s often better not to overcomplicate things – find a balance instead.

Freemium or one-time paid? There are various ways of gathering revenues; for each game you can choose a perfect one. In general, freemium model is more profitable potentially. You allow users to enjoy the experience of an ad-free game, then offer them in-app purchases to improve it (buying virtual goods and features). That’s really great for multiplayer games; this way has been feeding desktop online games for a long time. The second way often works as try-and-buy: users can try a free version of the game (usually ad-supported), then can purchase the ad-free and full-featured one. Works for ad-haters, of which there are many. Both of these models work, think which one’s better for the specificity of your game.

Tablet wins. Tablets are great not only at browsing through the Internet and some cloud-stored databases that you use in work. Tablets are great at gaming. You usually play smartphone games when you need to kill some short amount of time. But a richer experience can be provided by tablets, which allow to dive deeper into the environment. For numerous gamers that is a must. That’s why tablet users are more engaged, download more and pay more. You can’t carry game consoles everywhere. Perhaps you don’t carry a laptop everywhere either. Tablet is a perfect combination of mobility, screen size, work and entertainment. What’s more, tablets currently outship PCs, game consoles, and even laptops – they peak at popularity. What else is required to call it a winner?

Online + Multiplayer = Win. Obvious, isn’t it? The boom of multiplayer desktop games went mobile. Gamers gather together and compete with each other online; and that is sure to last. There is also such thing as cloud gaming, which is easily accessible for gamers, and cheaper as well. They can also gather gamers from different mobile platforms.

Augmented reality has so many areas of application – perhaps any industry can find a use of this technology, from health care to education; and mobile gaming is just one of them. Augmented reality perfectly suits here and offers a worthwhile playing experience to gamers. Anything that’s surrounding can become a part of the game environment; this can be successfully applied to numerous game concepts.

These tips might prove helpful to those who think over launching a mobile game project. You should also remember that people learn about new games mostly through recommendations of friends and acquaintances, who can easily advise something according to the person’s interest. Other spread ways include top lists in application stores and specialized websites. Take note of this before you plan promotion. May success be with you!

Easy To Find Free Online Games

When it comes to playing free online games there are literally thousands of options to choose from. From gambling to puzzles any game you wish to play can easily be found online.

For those who prefer puzzles and love to think there are several options available to you. For example word searches allow you to look for multiple words, crosswords can be played, crypto grams and quizzes on all sorts of topics are found. Wordplay is also another popular and fun online game.

For those who prefer to gamble you will also find these games for free. Poker of all kinds is available as well as roulette, slots, blackjack and other casino games. Roulette is the casino game involving the big round wheel that unpredictably will land on a number and color. The poker games available include Texas hold em, draw, Omaha, seven card stud and many more. If you are a poker fan then without a doubt you will easily find the right game for your online.

You will also find your most popular and typical games online for free. These include games such as Pac-Man, Tetris and jewels. Many of the most loved games can be played for free online. Tetris is played by creating lines as the puzzle pieces fall faster and faster. Jewels is ridding the board of like shapes to clear the board and get points.

Games suitable for younger kids can also be found. These include popular arcade games, sports games, board, movie and TV games. Many shows and movies on television will have games targeted towards their theme. They are also easier to play and include things such as coloring and simple jigsaw puzzles. Many of the games in this category will be educational.

For a sports fan you can decide in playing car racing, bike games, baseball, football, golf, basketball and any other sport you can think of. You may play these either online by yourself or with multiple users. You may also play against the computer which is always a challenge.

As a matter of fact there are several games that can be played by multiple users. Ranging from action, racing, adventure and strategy to just name a few. There are also multiplayer games involving war and shooting. Strategies with your team on how to conquer your enemy or work as a one man team to stay alive.

The Internet has so many available games that it is impossible not to find one that you will love. Whether you are a sports fan, poker lover, old fashion game player, adventurous or a deep thinker there is no doubt that you will find the perfect online game for you. Although many games are offered for free be sure not to include any personal information just in case. Some games will allow you to play for free for only a certain amount of time before they make you purchase it. If the game is worth purchasing then so be it however be careful with your personal information.

Games and Brand Extension – Do They Click?

For this article I wanted to look into the way that traditional games and gaming elements have been used to enter the mainstream space from a business standpoint to either incentivise consumers or engage them on a different level.

Games are primarily an entertainment medium, but that hasn’t stopped companies from having games developed to reach a different demographic than perhaps represents their core market. An ad campaign may run for 2 weeks, 4 weeks or 2 months but branding within a game can have a much longer shelf life. The most common example of brand extension within the gaming arena focuses on movie tie-ins. Many Disney/Pixar films release a game based on the film around the same date. It helps consumers engage with the film on a deeper level and get to know the characters and brand better making it ultimately more likely that additional purchases of merchandise or DVDs are made. The main issue with game tie-ins however is often they are rushed to coincide with the film release and most end up being fairly average titles. The sheer fact that the majority are aimed at a very young audience means though that children tend not to worry too much about this and just enjoy controlling the characters.

Looking at something completely different from an engagement aspect. Papa John’s pizza in the UK released a mobile gaming app which had you deal with pizza orders and create pizzas as perfectly and speedily as possible. App was priced at 69p with the hook being if you reached a certain score then you could earn a free pizza. It was a well made game and was quite a fun stand alone game as well as being challenging in the later levels. The only disappointing part was upon reaching your free pizza it was for collection only which limited me somewhat but was still a good prize.

Weight Watchers UK campaign last year focused on treating weight loss like a game thanks to the point system that was in use. It was an interesting take on things but it wasn’t continued for the 2013 marketing campaign. Arguably, despite the fresh take on losing weight, it didn’t engage the largely female audience of its membership base as even now, females are still in the minority when it comes to enjoying games. It perhaps didn’t resonate as strongly as it should have.

When there is a natural gaming tie-in that fits organically such as in Wreck-It-Ralph you get the best of both worlds – a good film and a very relevant game. You even have in-game advertising which can be seen in many of the Need For Speed series of games. Rockstar also create such believable worlds with their Grand Theft Auto series that there are teams dedicated to creating fictional brands within this universe – they actually extend their own brands within the games and also into the real world. Rusty Brown Ring Donuts is one that always springs to mind.

I’d be interested to hear any other examples you may have experienced perhaps in countries other than the UK.