Do’s and Don’ts of Mobile Game Development for Mobile App Developers

Evolution of smart phone devices like iPhone, Android, BlackBerry etc. has changed the way of people thinking about mobile games before. Developing the same for iOS, android or blackberry devices could be quite an attention seeking process, specifically if you have just entered into mobile game development. Many experienced mobile application developers, even though having years of experience in developing variety of mobile apps, fails to develop successful games due to forgetting some of the important gaming aspects.

Developing a game for mobile has become vital part of mobile application development industry due to its immensely growing popularity. If you are taking baby steps into mobile gaming and wish to start with bang, then do keep in mind below mentioned do’s and don’ts for mobile game development.

• Do keep in mind the limitations of mobile devices! Many novice mobile developers often forget the practical limitations of mobile devices while developing game for mobile devices, which leads to failure of the same at the end.

• Don’t copy some already popular games! Many developers often copy already successful games to make their first game development process less complex, as it won’t help you get attention from target audience. Don’t just blindly copy, but take idea from it or take it to next level with your imagination.

• Do keep in mind screen resolution of mobile devices! It is very crucial to design game by keeping in mind type of devices available in market. Android comes in variety of handsets with different resolution, whereas iPhone has different screen size. So, decide the device first to develop successful game.

• Don’t forget the importance of appropriate marketing and promotion! The success of your game is heavily depended on the way you project your creation through marketing and promotion. Plan and workout on marketing strategies from the beginning will help you get success of your mobile.

• Do keep in mind who is your target audience and what they expect from your game! Decide your target audience first, whether you wish to design creation for toddlers or kids or for youth, and try to know what actually they expect and want. Try to conduct some research and feedback for the same.

• Don’t forget the importance of sound! Sound is key element of mobile game, so do pay lot more attention while incorporating sound within the same. It should be appropriate and suitable to the type of game you have developed.

• Do try to release your game with free version to get instant catch by target audience.

• Don’t overlook UI and character design of your creation.

• Do get familiar with different game engines and SDK’s of different platforms.

So, above we see some of the effective do’s and don’ts of mob game development that every mobile developer should keep in mind while developing game for variety of mobile devices.

Copyright © 2012

Property Management Going Mobile: Mobile Websites and Apps “Must-Haves” Now?

I was out to dinner the other night in Uptown Charlotte and saw the typical 21st century young, urban couple. They were dressed stylishly, moved with grace, were good-looking, and barely talked or looked at each other the entire time I saw them at the restaurant. Were they:

A. In a fight?
B. Shy mutes?
C. Engrossed with their mobile phones?

Of course, and sadly, the most probable answer in today’s world is C. I have a difficult time with this! I want to say, “Buddy, wake up! You’re with a good-looking woman; I can’t believe I have to tell you to look up and talk to her, instead of texting your friend, Chuck! What’s wrong with you?”

So, being a grown man, I had to decide whether to cry about this newer phenomenon or accept it. After some internal wrangling, I’m happy to report that my righteous indignation has passed and I’ve accepted this digitally-inspired apathy towards fellow humans as the “new normal”. So what does this consumer love affair with mobile phones mean to property managers?

It means we better get in the game in the mobile realm. Regular websites have worked really well for a while, but change has come again. New renters are going to want to use their smart phones to search for rentals near them (aided by GPS), fill out rental applications, pay application fees, and put down deposits. They want the whole rental process available from their mobile phones.

What specifically does this mean? It means we better have mobile websites that allow them to do this; the mobile websites need to include only succinct information potential renters would want when on the go. It also means we need a mobile application (a custom company “app”) that customers can put on their devices so we own some real estate on their phones. Trends show that home internet connections are on the way of landline phones; the new battleground is the mobile phone. We need to be on as many as possible.

A mobile website is critical when consumers search for property management companies from their smart phones. Will yours come up? If it does, can consumers easily find rental homes, contact you (even text you!), and do everything you want them to do (like they can when you see them in your office or when they are in front of their home computer?)

An app is critical to sealing the relationship with customers. How can they remember you when they are on their mobile phones? Your app (with your company logo) sitting with the rest of the apps they use everyday is a good start. This is a good way to build mindshare and also to make it easy for your customers to contact you and refer you to their friends. Not an apps believer? Apps are set to be a $36B business by 2015- a lot of people use them and will be using them!

Change is hard, but the mobile revolution is not going away. If making a property management company last long term is the goal, mobile websites and apps are now “must-haves”!

Trends Of Mobile Gaming

Anyone can play mobile games; it’s not an issue of age, gender, or geography (however, kids surely dominate in this area). Mobile games can be played anywhere, on tablets and smartphones; and the former are especially great for such pastime. Games top other mobile app categories in the stores, and receive new opportunities with every fresh platform version and sophisticated hardware. Sales of mobile devices go up, and the game industry is blooming, profitable and changing. Trends of mobile gaming come and go; and some hold position, because they simply work. And which mobile gaming trends and rules do we currently have at disposal?

Popular games can appear out of the blue. A catchy game with all the necessary ingredients can always become an instant hit; surely, with well-planned and well-implemented promotion behind its back. It can be simple, which is perfect for brief time-wasting. It can be innovative, which is perfect for experienced gamers; because nobody needs simple clones of popular games. But an idea can be taken to shape it into something unique; and it’s often better not to overcomplicate things – find a balance instead.

Freemium or one-time paid? There are various ways of gathering revenues; for each game you can choose a perfect one. In general, freemium model is more profitable potentially. You allow users to enjoy the experience of an ad-free game, then offer them in-app purchases to improve it (buying virtual goods and features). That’s really great for multiplayer games; this way has been feeding desktop online games for a long time. The second way often works as try-and-buy: users can try a free version of the game (usually ad-supported), then can purchase the ad-free and full-featured one. Works for ad-haters, of which there are many. Both of these models work, think which one’s better for the specificity of your game.

Tablet wins. Tablets are great not only at browsing through the Internet and some cloud-stored databases that you use in work. Tablets are great at gaming. You usually play smartphone games when you need to kill some short amount of time. But a richer experience can be provided by tablets, which allow to dive deeper into the environment. For numerous gamers that is a must. That’s why tablet users are more engaged, download more and pay more. You can’t carry game consoles everywhere. Perhaps you don’t carry a laptop everywhere either. Tablet is a perfect combination of mobility, screen size, work and entertainment. What’s more, tablets currently outship PCs, game consoles, and even laptops – they peak at popularity. What else is required to call it a winner?

Online + Multiplayer = Win. Obvious, isn’t it? The boom of multiplayer desktop games went mobile. Gamers gather together and compete with each other online; and that is sure to last. There is also such thing as cloud gaming, which is easily accessible for gamers, and cheaper as well. They can also gather gamers from different mobile platforms.

Augmented reality has so many areas of application – perhaps any industry can find a use of this technology, from health care to education; and mobile gaming is just one of them. Augmented reality perfectly suits here and offers a worthwhile playing experience to gamers. Anything that’s surrounding can become a part of the game environment; this can be successfully applied to numerous game concepts.

These tips might prove helpful to those who think over launching a mobile game project. You should also remember that people learn about new games mostly through recommendations of friends and acquaintances, who can easily advise something according to the person’s interest. Other spread ways include top lists in application stores and specialized websites. Take note of this before you plan promotion. May success be with you!