Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

How to Look for the Best Android Apps and Games

After purchasing a new Android device, whether it is a tablet or a smartphone, we then turn to the marketplace in search of the best Android games and apps. There are numerous on-line directories available that have very comprehensive lists, some better than others. Generally these lists are divided into sections, for instance, the most popular, the hottest, the top rated, plus there are also lots of reviews to browse through for the best Android games and the best Android apps.

For those who are after Android applications, there are screenshots and quite often short videos illustrating how these apps or games work. These can be found in the arcade and action section and if you are looking for the best Android apps, these can be used for productivity, communication or entertainment purposes. Many other categories are available, from where you can choose applications or games that fulfill your needs.

Of course there are large numbers of new games and apps coming out into the marketplace every day. Some of these are free and for some, there is a small charge. The best Android games or apps can be either, if a game or app is free it does not imply any lesser quality, in many instances the opposite can be true. Most of the free apps have ads displayed and are they are usually unobtrusive, but sometimes, ads can be really annoying by blocking important content from the game or because they are placed in a position where you can touch accidentally.

Almost every Android application list website lets you subscribe to the RSS feed to get the latest updates so you’ll be the first who knows when a new app is available. Each application has a detailed description, from ratings and comments to required system permissions, screenshots or a direct QR bar code or market link for direct downloading from your phone.

As well as finding internet reviews for the best games and apps, quite often we will find out about a game or an app from a friend or colleague. Personal recommendations or reviews are always highly influential. Different groups and ages of people will be interested in different things, but there are enough of the best games and apps out there, to meet everyone’s needs.

If one particular app or game does not suit or does not perform as expected, it’s a simple process, just like programs on a laptop, to delete the game or app from one’s device. Android OS is designed in such ways that require minimal resources on the device, so it is possible to have numerous games and apps running on the one device.

Flight Simulation Game

It just got to the point where the programs on the TV in the evening where deadly boring. You can only jog so much without losing your sanity and I needed some sort of diversion from the pressures at work; an escape of some sort, or excitement that did not involve huge expenditures of money or a huge investment of my time.

That was when my son suggested I try some of his games attached to his computer. Shooting the characters over different terrains was not my thing. Then I went online and looked around and found what I had been looking for.

I came across Flight Simulation games. I had messed around with one of these games about ten years ago and had good fun with it back then, but boy have things moved on since then. There was an accurate terrain, to fly over (or into), a big selection of aircraft, (in the old days I had a choice of three) planetary alignment and detailed features such as car headlights etc. It makes a big change to be able to be involved with a program and not feel you are too slow or not quick enough on the uptake to know the little tricks required to get you to the next ‘level’.

One thing I did not take into account was the family involvement. We ended up having ‘family competitions’ with typical ‘bendy’ family rules and a good time was had for us as a group and as individuals.

The layout of the instruments impressed my wife and she now has a pretty good idea of how things have been when we have taken trips abroad. The cloud presence is also realistic and of course the thrill of flying over well known landmarks or even your own house is awesome.

Of course the big thrill is to take from a particular airport and fly off to a new destination, there are hundreds of airports to choose from in these games. There are no restrictions to types of aircraft. Jet, propeller, old, new, helicopters and just about anything you could wish for. Shame I could not play with this in the office.

The real thing about it is the escape into a world of adventure right in your own house at minimal cost and time investment. The World of Flight Simulation has opened new doors for me and decreased my stress levels I hope it could do the same for you. If your circumstances were similar to mine.