Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Samsung Galaxy S – Films and Games and More, Oh My!

Samsung has unleashed all it has to challenge the iPhone with the Samsung Galaxy S, and after a hopeful update of Android to the 2.2 operating system, it is easily one of the smartest of smart phones. The new version of Android will give the phone a great bump in class with smother internet browsing and enhanced navigation. It will also provide the Galaxy S a better done pinch and zoom function, allowing even those with the worst of eyesight to read every word on the handset’s massive four inch screen.

The updated Google maps with location navigation will help in refreshing directions from exact locations, due to the internal GPS, and the new version of Flash will help those improved colours to look even more vivid. Not only will the internet and apps look good, but work shot on the HD camera will feel a little more HD when the playback feature is used. Speaking of films, Samsung is rolling out a movies and games package for new users of the Galaxy S that is sure to impress.

Samsung is giving away a bundle worth over £50 and offers at least six games and three movies through their Gameloft and Samsung Movies apps, which give access to thousands of hit movie and game titles. The offer is to run through March 31stand will need to be redeemed by the 30thof April by registering the phone with the original receipt for your pay monthly phone.

Beyond the new media package, there are still the same great features to the Samsung Galaxy S that has made it one of the pinnacle smart phones. The five megapixel camera provides incredible pictures from a mobile phone, coping greatly with poor lighting situations even without a built in flash. The music player provides great sound and new music just a finger tap away with 3G connectivity to download all of the classics. And the battery handles all of the multi-media-ing very well with a using time of up to 6.3 hours and a standby time of 24 hours.

DOS Games and Today’s Video Game Market

DOS games is a vital part of gaming history and has helped get many modern games to the point they are today. If you’re not quite sure on what DOS means or what kind games have been released as DOS games then read this article it might be very beneficial for you.

DOS stands for “disk operating system” and is a shorthand term for many close related systems what dominated the market between 1981 and 1995. You will see many DOS related systems such as MS-DOS, PC DOS, Free DOS and many more. During the height of DOS operating system there was many DOS games developed and released. These ranged from simple video games such as Pacman to complex adventure games. You can still download and play DOS games to date.

Many DOS games have helped influence games of today some very basic ideas are still continued in the market today. Platformers are constantly used over and over and are making a big return in many modern games. In which a lot of modern games have returned to the roots and going back to basic principles seen in many classic games. These games are now flooding mobile network app markets.

There now is a huge amount of DOS video games which are available to download. To be precise there is over five hundred that can be downloaded. These consist of shareware, freeware and demos of many popular titles which have been released many years ago. A lot of these DOS programs are the starters for great companies such as Blizzard, iD software, Westwood and many more.

The current gaming scene as most people who know a fair about games would know that a lot of developers have started to move towards 2d rather than the 3d you have seen so much. This is a great relief from all the 3d try hard realistic games which are now on the market. Any of these however never beats the classic Pacman or pong. Which for many would bring back memories of these when there use to a lot of arcades about.

Overall DOS games have made a huge mark on gaming today and it is a good sign to see a lot of these ideas making a return to the modern-day market. If you’re have a slight interest in classic games then there are plenty of sites out there which are currently offering these games for free. As they should be as most of them are either freeware or shareware.