Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Flight Simulation Game

It just got to the point where the programs on the TV in the evening where deadly boring. You can only jog so much without losing your sanity and I needed some sort of diversion from the pressures at work; an escape of some sort, or excitement that did not involve huge expenditures of money or a huge investment of my time.

That was when my son suggested I try some of his games attached to his computer. Shooting the characters over different terrains was not my thing. Then I went online and looked around and found what I had been looking for.

I came across Flight Simulation games. I had messed around with one of these games about ten years ago and had good fun with it back then, but boy have things moved on since then. There was an accurate terrain, to fly over (or into), a big selection of aircraft, (in the old days I had a choice of three) planetary alignment and detailed features such as car headlights etc. It makes a big change to be able to be involved with a program and not feel you are too slow or not quick enough on the uptake to know the little tricks required to get you to the next ‘level’.

One thing I did not take into account was the family involvement. We ended up having ‘family competitions’ with typical ‘bendy’ family rules and a good time was had for us as a group and as individuals.

The layout of the instruments impressed my wife and she now has a pretty good idea of how things have been when we have taken trips abroad. The cloud presence is also realistic and of course the thrill of flying over well known landmarks or even your own house is awesome.

Of course the big thrill is to take from a particular airport and fly off to a new destination, there are hundreds of airports to choose from in these games. There are no restrictions to types of aircraft. Jet, propeller, old, new, helicopters and just about anything you could wish for. Shame I could not play with this in the office.

The real thing about it is the escape into a world of adventure right in your own house at minimal cost and time investment. The World of Flight Simulation has opened new doors for me and decreased my stress levels I hope it could do the same for you. If your circumstances were similar to mine.

A Wonderful Simulation Game – Kindergarten

Wow… this is the coolest game! I love babies, so playing Kindergarten was so exciting for me! The colors and graphics are great. The details of the babies are amazing! You can totally see kids in their laughing as well as weeping moods. Kindergarten is a fun-filled, colorful and interactive management simulation game where you play Mila, the super sweet owner of the Kindergarten! Kindergarten is a high quality & entertaining cell animation game…which makes this game so incredibly interactive and fun!

Mila Says:

“Hi! I am Mila together we will manage a Kindergarten, this means taking care of babies”

Parents bring their babies to Mila’s Kindergarten, and you have to help Mila take care of the babies. All of these different babies have many different needs and they will for sure keep you occupied! If a baby goes pee-pee or does a doo-doo, you have to help Mila take the baby in her arms and change its diapers! When the baby gets hungry, you will have to help Mila prepare a bottle of formula. Once the bottle is heated up in the Bottle Warmer, Mila can give the bottle to the baby! Usually it takes a while for a bottle to heat up. Once Mila earns more money you will be able to buy a faster Bottle Warmer with her!

You have to make sure that you take good care of the babies and that you keep them happy! The happier the babies are, the more money you can earn from the parents that drop off their babies! If you fail to keep babies happy, you will be penalized and you will not earn any money!

Mila says:

“We will start with two babies and if we do well our Kindergarten will get more babies to take care of. With the money earned, we upgrade the interiors and exteriors of the Kindergarten. Eventually more parents will bring their babies–and the Kindergarten will start to grow!”

Once you earn money in the game, you can start using it to upgrade and expand interiors and exteriors of your Kindergarten! Mila only has a few toys in her Kindergarten, and she plans to buy more toys once she earns more money! You will have to help her!

I love the fact that you can do so much in this simulation game, like hire people. You can chose different types of employees and decide what kind of agency you want to use. Another neat thing is that you can decide whether you want to hire people permanently or just temporarily. The selection of employees to help you run your Kindergarten is great! You can hire a nanny, a receptionist, and more. You can even hire a clown to keep the babies happy! So cool! I love it that you can expand your Kindergarten as well with the real estate agent; like add stuff to it (such as a bedroom, kitchen, etc.). The shop is great! You can buy the greatest stuff to upgrade your KINDERGARTEN from the inside (such as beds, cribs, etc.). This game is definitely a challenge for anyone! Youda Games has really done a good job making this game!